Bridging the gap between business and technology is trying; different languages and different perspectives. IT guys grow up as engineers, and oftentimes don’t know how to think about emerging technology in terms of the business – much less from a strategic lens. Understanding the business, its marketplace, where the strategic and differentiation opportunities lie, and the real truths about today’s technology is an important endeavor for all organizations.

Proactively thinking through where the business value resides – and thinking through where various technologies should be applied, and the corresponding business value is the foundation for constructing an effective IT Strategy. We work this in a joint business / IT team atmosphere – and build the right organization energy behind the plans so that the plan is executed.